Why is Sanrio so expensive?

Sanrio products can be perceived as expensive due to several factors: 1. **Branding and Licensing:** Sanrio owns popular characters like Hello Kitty, My Melody, and others. The licensing fees associated with using these well-known characters can contribute to higher product costs. 2. **Quality and Design:** Sanrio often emphasizes quality and design in its products, which may lead to higher production costs. Consumers may be willing to pay a premium for well-designed and durable merchandise. 3. **Limited Editions and Collectibles:** Limited edition or collectible Sanrio items are often priced higher due to their exclusivity. The rarity and desirability of such products can drive up their market value. 4. **Global Appeal:** Sanrio has a global fan base, and demand for its products spans across cultures. The popularity of Sanrio characters internationally can contribute to higher prices as the company caters to a diverse market. 5. **Marketing and Brand Perception:** The marketing s...