Why is Sanrio so expensive?

 Sanrio products can be perceived as expensive due to several factors:

1. **Branding and Licensing:** Sanrio owns popular characters like Hello Kitty, My Melody, and others. The licensing fees associated with using these well-known characters can contribute to higher product costs.

2. **Quality and Design:** Sanrio often emphasizes quality and design in its products, which may lead to higher production costs. Consumers may be willing to pay a premium for well-designed and durable merchandise.

3. **Limited Editions and Collectibles:** Limited edition or collectible Sanrio items are often priced higher due to their exclusivity. The rarity and desirability of such products can drive up their market value.

4. **Global Appeal:** Sanrio has a global fan base, and demand for its products spans across cultures. The popularity of Sanrio characters internationally can contribute to higher prices as the company caters to a diverse market.

5. **Marketing and Brand Perception:** The marketing strategies employed by Sanrio contribute to the perceived value of their products. Effective marketing can elevate the brand's image, influencing consumers to associate higher value with Sanrio merchandise.

It's essential to consider that pricing can also be influenced by individual retailers, import costs, and economic factors. Prices may vary based on the specific product, region, and market conditions.